New & Cool

Known to be magical, majestic, and relaxing, waterfalls are often found in the most beautiful places on earth. Reflecting this natural wonder, Fall...

Thinking Putty is one of our top putty picks - there are so many ways to play! This clear putty is filled with a rainbow of adorable mushroom piece...

Watch your children’s abilities grow as their creations do with this Magna-Tiles® Builder 32-Piece Set. From developing critical thinking skills to...

These beautiful magnetic 3D tiles are set in motion with included wheels. 110 pieces create hours of limitless exploration and play that will open ...

Unlock the mystery of Shashibo™ with Shashibo Spaced Out! Magnetic puzzle cube Transforms into over 70 geometric shapes Each Shashibo™ has 4 a...

Collection: Hypercolor® Includes tin with 1/5 lb. (3.2 oz) of putty Color: Deep space blue that changes to ultraviolet purple and cosmic pink Feat...

V'room! This hand-powered vehicle can move as fast as your toddler. Pick your favorite blue, red yellow or green

Become a professional clay artist! This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking ...

Thinking Putty is one of our top putty picks - there are so many ways to play! This enchanting putty is heat sensitive: the more it's played with, ...

Looking for the perfect accessory for your children’s Magna-Tiles® magnetic shapes? Look no further than the Magna-Tiles® Storage Bin & Interac...

Unlock the mystery of Shashibo™ with Shashibo Mystic Ocean! Magnetic puzzle cube Transforms into over 70 geometric shapes Each Shashibo™ has 4...

A real working stethoscope is the perfect accessory and tool for inspiring the next generation of medical professionals. Children can listen to the...

Prepare delicious meals for your family and friends! This fun wooden stove comes with one pot with lid, one frying pan, one spoon and one spatula f...

Unlock the mystery of Shashibo™ with Shashibo Wings! Magnetic puzzle cube Transforms into over 70 geometric shapes Each Shashibo™ has 4 art de...

As if having a handful of this famous putty isn't enough sensory fun, there are tons of 'presents' hidden within! 1/5 lb. of putty to stretch, boun...

Sections of China's historic Great Wall make versatile building blocks in the sand.

Every inventor should keep their tools close to hand! With a pocket for tools and pieces, build experiments directly on the belt.

Large 49 piece cityscape puzzle with a magic card camera viewer that creates animated effects as you move it across the picture.

Make wonderful music and explore melody and rhythm with this innovative set. Children can stack the differently sized blocks in any way they see fi...

Known for creating the best putty in the universe, Crazy Aaron has many other interests…like playing games! He created Ultimate Putty Challenge as ...

Crazy Aaron’s SCENTsory™ putty goes way beyond scent to invoke a total sensory experience like no other. Indulge your senses with the velvety soft ...

Often used to encode top-secret information, invisible ink has a long and interesting history dating back to 4th century BC. There are all kinds of...

Plus-Plus is a whole new class of construction toy! One simple shape contains endless possibilities and hours of fun. Each piece easily connects to...

Become a professional clay artist! This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking ...

This new, 40-piece, dino-fabulous set from Magna-Tiles lets your littles build their very own prehistoric fantasy world! Four oversized, fully-magn...

Two stunt tracks for racing and an elevator that lifts the cars to the upper levels make this the coolest 3-level parking garage ever! Two fast, fr...

Develop creativity while on-the-go with this combo chalkboard and magnetic whiteboard. It comes with 2 markers with eraser tops, 12 colored chalks,...

Hours of fun and soothing creativity are right at your fingertips. Literally! Squeeze, knead, and smoosh the see-through putty to build hand and fi...

Hours of fun and soothing creativity are right at your fingertips. Literally! Squeeze, knead, and smoosh the see-through putty to build hand and fi...

Play by yourself or with friends! Choose a number then take turns catching fish until someone catches the special one! Or you can add up all your f...

Choose who`s shooting and who`s in goal then see how many you can score against your friends! Have 10 shots then switch places and see if you can d...

Try the classic favorite Tic Tac Toe and add more fun with Snakes & Ladders! Just roll the dice and see how far you can go. You can climb up th...

Time to play with your food! Bend and twist the pasta into any shape you like then attach the 13 pieces of food for either a yummy meal or a crazy ...

There's nothing healthier than fresh vegetables! Trim the stems and then use the play knife to cut the green pepper, tomato and more. The vegetable...

Conduct your very own imaginary deep-space voyage! Play with a playmate to come up with a space-faring story! Explain what your astronauts and alie...

Make bathtime magical with this wonderful musical whale fountain! Choose between watching the fountains dance to music or play each whale like the ...

Fill the funnel and watch the wheels turn!  See what happens when water, sand and small stones are poured in.  

Make sleep time magical with our wonderful Musical Cloud Light. Choose between 3 gentle light options, simply pull the cords to select the music an...

Unlock the mystery of Shashibo™ with Shashibo Undersea! Magnetic puzzle cube Transforms into over 70 geometric shapes Each Shashibo™ has 4 art...

Unlock the mystery of Shashibo™ with Shashibo Elements! Magnetic puzzle cube Transforms into over 70 geometric shapes Each Shashibo™ has 4 art...